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Colleagues in Caring site: California Strategic Planning Committee
for Nursing (CSPCN)
Contact
persons and email addresses at CSPCN: Lawren
Miller Askew: lawren@pacbell.net Judy
Martin Holland. mojarashe@aol.com
Recruitment Initiative:
Nursing: Opportunities for Caring, Diversity in Action Katie
Bray. Katie.Bray@kp.org Recruitment
Initiative: Coalition for Nursing Careers in California Both
initiatives focus as follows: Time
Frame/Target population: Ongoing/Targets middle, high school and community
college and university students and students from ethnic/racial minorities, particularly
Hispanic and African American. Partners/Funders:
- Middle
school high school, college and university, and community college counselors.
- Nurses and
student nurses. CSPCN members, CA. Office of Statewide Health Planning, professional
associations, unions, educators, health care systems.
- Funders:
Industry grants, NURSEWEEK
Messages:
- The
shortage is a public health crisis
- Diversity
in Nursing: Men and women, representatives of all racial/ ethnic groups to match
the population of California, and diversity of opportunities within the profession
of nursing.
Evaluation
of effectiveness: Increased numbers of enrollments and graduations from
schools of nursing. Diversification of the workforce to be representative
of the California population. Lessons learned:
- All initiatives take a
long time due to the complexity and large size of California.
- Telecommunications
help to overcome the problems of size and distance.
- Financial
support is always problematic.
- Recruitment
initiatives are easier to implement through regional collaboratives.
URL
for recruitment initiatives: http://www.cncc.org/cncc
http://www.ucihs.uci.edu/cspcn/ Resources
available: - Currently,
the Healthcare Association of Southern California has a trailer videotape that
accompanies the National Nursing Students' Association videotape.
- A
videotape on opportunities in nursing in California, financial aid support and
recruitment for a diverse workforce is being produced, It should be ready for
distribution within the next few months. We are seeking funding to distribute
the tape and convert the tape into a CD for distribution to career counselors.
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