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Colleagues in Caring site: Indiana
Contact
person and email address: Barbara Mitchell, info@nursing2000inc.org Recruitment
initiative:
"Day in the life of a nurse" shadow program.
Full-day observational experience. Timeframe/Target
population:
Twice annually for high school juniors and seniors. Partners/Funders:
School counselors; parents; hospital sites; RN mentors; RN coordinators.
Funders are metro-Indianapolis hospitals and schools of nursing. Message:
1:1 contact with practicing nurse in a rewarding and challenging environment.
Evaluation of effectiveness:
Surveys of high school graduating
seniors reflect 57% of respondents enrolled/applied to schools of nursing; 29%
enrolled in other health careers.
Lessons learned:
"Foundational"
program for Nursing 2000; it is labor-intensive. URL
for recruitment initiatives:
www.nursing2000inc.org
Resources
available:
"Day in the life of a nurse" resource packet available
for purchase. Also provide on-demand "consulting" on an individual basis.
Recruitment
initiative:
Classroom and community presentations.
Timeframe/Target population:
68/year; elementary, middle, and high schools; adult learners, nursing
students-LPN and RN mobility students. Partners/Funders:
Community schools, nursing schools, nursing organizations, community libraries. Message:
Career in nursing: diversity of roles and settings, school preparation;
educational options-ASN to Doctorate.
Evaluation of effectiveness:
37% - 46% perceived influence on career choice.
Lessons learned:
Recruitment
initiative:
Career Days Timeframe/Target
population:
Average 40 per year/Elementary, middle, and high schools;
adult learners; nursing students. Partners/Funders:
Community schools, nursing schools, nursing organizations, local community
organizations. Message:
Nursing as a career; increase public awareness..
Evaluation of
effectiveness:
Provides important linkages.
Lessons learned:
Resources
available:
Recruitment initiative:
Counselor Newsletter
Timeframe/Target population:
Published three times per year/Middle and high school counselors. Partners/Funders:
Nursing 2000 volunteers. Message:
Current nursing career information to assist counselors with their students;
features a variety of nursing roles.
Evaluation of effectiveness:
Forty percent of high school students surveyed cited the newsletters
as "helpful."
Lessons learned:
Provides important
Nursing 2000 program linkages. Resources
available: Recruitment
initiative:
Career Counseling Timeframe/Target
population:
Individualized and ongoing/open to anyone Partners/Funders:
Message:
Response to telephone, written, and email inquiries.
Evaluation
of effectiveness:
Lessons learned: Resources
available: Recruitment
initiative:
Nursing as a Career. . . A Program for Adult Learners
A 90-minute seminar; individualized shadowing experience.
Timeframe/Target population:
Ongoing/adult learner Partners/Funders:
Nursing 2000 volunteers, schools of nursing. Message:
Nursing as a career.
Evaluation of effectiveness:
Appears on school of nursing admission surveys as effective.
Lessons
learned:
Difficult to track effectiveness; mobile population. Resources
available: Recruitment
initiative:
Web site.
All recruiting resources on the web are downloadable.
Nursing 2000 requests that Nursing 2000 be acknowledged when they are reproduced.
Timeframe/Target population:
Ongoing/open to everyone. Partners/Funders:
Hospitals, schools of nursing, nursing organizations. Message:
Career materials and programs
Evaluation of effectiveness:
Essential
Lessons learned:
Labor intensive. Recruitment
initiative:
Spotlight on Re-entry
A 90-minute seminar.
Timeframe/Target population:
Twice per year/non-practicing RNs. Partners/Funders:
Hospitals, Nursing 2000 volunteers, "re-entered" RNs, statewide
Healthcare Recruiter Organization representatives. Message:
Evolving RN role; RN refresher course opportunities; accessing employment.
Evaluation of effectiveness:
Early results encouraging.
Lessons learned: Resources
available: Recruitment
initiative:
Nurses Celebration at the Children's Museum
Six-hour
interactive display. Timeframe/Target
population:
Annually/Pre-school, elementary and middle school students
and their parents. Partners/Funders:
Hospitals, schools of nursing, nursing organizations, Nursing 2000 volunteers. Message:
Interactive, educational, fun medium; nursing as a career..
Evaluation
of effectiveness:
Positive public relation and awareness.
Lessons
learned:
High coordination factor. Resources
available: Recruitment
initiative:
Poster Project - Nursing is AMAZING
Description: Nursing
career poster depicting diversity of roles and settings
Timeframe/Target population:
Statewide school nurses all levels; middle and high school media centers
via counselors. Partners/Funders:
Statewide nursing organizations, hospitals, schools of nursing. Message:
Challenge Yourself, Change Lives, Choose Nursing; serves as a tool to
communicate web site
Evaluation of effectiveness:
Positive
responses to survey-six months after distribution
Lessons learned:
Evaluate if benefit outweights the cost Resources
available:
Poster available for purchase Recruitment
initiative:
Video-Nursing Today and Beyond 2000
Seven-minute recruitment
video distributed to each middle and high school (157) in 8-county region.
Timeframe/Target population:
Ongoing/high school students Partners/Funders:
Metro-Indianapolis hospitals and schools of nursing. Message:
Nursing as a dynamic, diverse, and rewarding career.
Evaluation
of effectiveness:
High, based on student feedback.
Lessons
learned: Resources:
Video available for purchase Recruitment
initiative:
Scholarship Benefit.
Timeframe/Target
population:
Annually/healthcare community; public. Partners/Funders:
Hospitals, corporations, schools of nursing, nursing organizations, volunteers,
healthcare colleagues, family, and friends. Message:
Scholarship proceeds to benefit undergraduate and graduate nursing students
- future healthcare resources.
Evaluation of effectiveness:
High. In 2001, $32,000 in proceeds awarded to 25 students
Lessons
learned: Resources
available:
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