Colleagues in Caring site: Maryland

Contact person and email address:

Recruitment initiative: The Today's Nurse campaign

• A television media campaign directed toward improving information about nursing and the image of the nurse
• Recruitment of middle and high school students through having an RN as a liaison to each school.

  Timeframe/Target population:
  Ongoing/middle and high school students.

  Partners/Funders:
  Entire statewide consortium, local television station, individual nurses, employers, and others.

  Message:
  Today's Nurse.
  Aimed at conveying the diversity that is in nursing and the breadth of opportunities.
  
  Evaluation of effectiveness:
  The campaign has received good review, and we have had multiple hits on the web site as well as phone calls. Otherwise, it is difficult to evaluate.
  
  Lessons learned:
  This is new, and we are still learning. One lesson is that it takes a lot of money.

  URL for recruitment initiatives:

  Resources available: