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Colleagues in Caring site: North Carolina
Contact
person and email address: Dennis R. Sherrod, EdD, RN, dsherrod@northcarolina.edu
Recruitment initiative:
"The Power" 30 second video PSA. Goal is to promote awareness
of nursing careers. Refers target group to nursing information web site.
Timeframe/Target population:
Ongoing, on all NC Fox TV stations/Middle school to high school youth
with a focus on diversity. Partners/Funders:
WRAZ Fox 50, Durham, NC
Fox TV stations in NC.
NC Center for
Nursing
Message:
Nursing: The Power to Make a Difference.
Evaluation of effectiveness:
We're receiving an average of 30 visits to our web site per week.
Lessons learned:
People and agencies outside nursing are sincerely
interested in assuring the availability of an adequate nurse workforce. URL
for recruitment initiatives: www.NurseNC.org
Resources
available:
"The Power" 30 second video PSA. Generic, can be
retagged or tailored for use in other states or regions. Recruitment
initiative:
"Imagine the Difference" 30 and 60 second radio
PSA Timeframe/Target
population:
Ongoing/North Carolina youth. Partners/Funders:
NC Radio Stations
NC Center for Nursing Message:
Consider a career in nursing "Imagine the Difference you can make!" Evaluation
of effectiveness:
Will be analyzing web site visits. Lessons
learned:
Youth really like songs. URL
for recruitment initiatives: www.NurseNC.org Resources
available:
One minute "Be the Difference" song in RealPlayer
or MP3 format. Recruitment
initiative:
"Talk with Kids about Nursing" campaign. A goal
of this program is to encourage and equip nurses to talk with youth about nursing.
Timeframe/Target population:
Ongoing/North Carolina youth. Partners/Funders:
NC Radio Stations
NC Center for Nursing Message:
Nursing: The Power to Make A Difference Evaluation
of effectiveness:
We are providing ambassador cards with well researched
"talking points." These will be disseminated to nurses and nurse aides
throughout NC
Lessons learned:
We are working closely with
nurse employers to emphasize the need to provide work environments promoting high
nurse satisfaction. If nurses are not working in such an environment, they are
not interested in recruiting youth into nursing. We are also encouraging nurse
employers to "grow nurses locally." URL
for recruitment initiatives: www.NurseNC.org Resources
available:
Ambassador card Recruitment
initiative:
NC Nursing Fact Sheet. The fact sheet is an overview of different
types of nursing, education levels, etc. It is designed so that anyone can talk
with kids about nursing. Available in English and Spanish.
Timeframe/Target population:
Ongoing/Middle to high school youth Partners/Funders:
Health occupations education teachers, other teachers and guidance counselors. Message:
Nursing: The Power to Make a Difference. Evaluation
of effectiveness:
Feedback shows it's being used in a number of classrooms
across the state. It's low cost since users make their own copies. Will evaluate
upon web site entry
Lessons learned:
People as well as nurses
in the community are interested in talking with groups about nurses if they have
the resources to assist them. URL
for recruitment initiatives: www.NurseNC.org Resources
available:
NC Nursing Fact Sheets are available in English and Spanish Recruitment
initiative:
Nursing Exploration Patch Program
Timeframe/Target population:
Ongoing/NC Girl Scouts and youth groups, e.g. Boy Scouts, Career Explorers,
etc. Partners/Funders:
Girl Scouts of America and the NC Association of Nursing Students.
NC Center for Nursing
Bernard HODES Group Message:
Nursing: The Power to Make a Difference.
"You have the power
to be anything you want to be! Make a Difference! Choose Nursing! Evaluation
of effectiveness:
We're currently designing the patch, but are already
receiving a number of calls from troops expressing an interest in providing this
campaign. Will report number of patches earned. Will evaluate upon web site entry.
Lessons learned:
A variety of youth programs such as Girl Scouts,
Boy Scouts, YWCA, YMCA, and 4H groups are interested in improving awareness of
their participants in a variety of careers. We want to make sure they are aware
of the rewards and challenges nursing has to offer. URL
for recruitment initiatives: www.NurseNC.org Resources
available:
Nursing Exploration Patch Program Criteria Sheet and Patch
logo. Program available on web site. Recruitment
initiative:
"The Power to Make a Difference" Video
Timeframe/Target population:
12.5 minutes/Middle to high school youth. Partners/Funders:
NC Center for Nursing Message:
Nursing: The Power to Make a Difference Evaluation
of effectiveness:
Placed in school and public libraries in NC. Will evaluate
upon web site entry
of patches earned.
Lessons learned:
Video is designed to promote an interest in nursing, but must be quality to hold
youth's attention URL
for recruitment initiatives: www.NurseNC.org Resources
available:
Video available for $50. Order form available on web site. Recruitment
initiative:
"Choose Nursing" Poster(s) Timeframe/Target
population:
Ongoing poster for elementary school & 1 for middle/high
school Partners/Funders:
NC Center for Nursing
Bernard HODES Group Message:
Nursing: The Power to Make a Difference. Evaluation
of effectiveness:
Designed to promote interest in nursing careers. Will
evaluate upon web site entry.
Lessons learned:
Design and
colors are important. Youth suggest sending to school libraries rather than guidance
counselors. URL
for recruitment initiatives: www.NurseNC.org Resources
available:
Elementary school "POWER" poster & Middle
school "Consider Nursing" poster available. Recruitment
initiative:
"Nursing Makes the Difference Everyday"
posters Timeframe/Target
population:
Ongoing. Partners/Funders:
NC Center for Nursing
Bernard HODES Group Message:
Nurses Make the Difference - Everyday Evaluation
of effectiveness:
Nurses have been very interested in these posters.
One of them won a national marketing award.
Lessons learned:
These posters recognize nurse contributions while also serving as excellent recruitment
tools URL for
recruitment initiatives: www.NurseNC.org Resources
available:
"Everyday" and "Thank You" posters available Recruitment
initiative:
Newspapers in Education Program
Timeframe/Target population:
Ongoing/Middle to high school youth.
Partners/Funders:
Newspapers, nurse employers Message:
Careers in Nursing Evaluation
of effectiveness:
Positive results. Increased career awareness.
Lessons learned:
Cost-effective means to place newspaper adds that
are used in schools. URL
for recruitment initiatives: www.NurseNC.org Resources
available:
Licensed Practical Nurse, Registered Nurse, Advanced Practice
Registered Nurse and Nurse Aide newspaper layout available on web site. Recruitment
initiative:
State Fair Booth
Timeframe/Target population:
Annually in fall/General public and nurses Partners/Funders:
Nursing Associations
NC Center for Nursing
Bernard HODES Group Message:
Nursing: The Power to Make a Difference. Evaluation
of effectiveness:
Promoted awareness of nursing to 5,000 youth and talked
with 1,000 nurses about the "Talk with Kids" campaign.
Lessons
learned:
Great way for the public to see nurses in a positive, fun atmosphere. URL
for recruitment initiatives: www.NurseNC.org Resources
available:
Nursing: The Power to Make a Difference zip lock wallet Recruitment
initiative:
"Choose Nursing" Coloring Sheets Timeframe/Target
population:
Ongoing/K-3 grades. Partners/Funders:
Department of Public Instruction
NC Center for Nursing Message:
Nursing: The Power to Make a Difference Evaluation
of effectiveness:
Will be available on Internet. Will track download
rate. Lessons
learned:
We receive many calls looking for recruitment resources. URL
for recruitment initiatives: www.NurseNC.org Resources
available:
Coloring sheets on web site Recruitment
initiative:
"Nursing: The Power to Make a Difference" brochure
Timeframe/Target population:
Ongoing/Middle to high school youth. Partners/Funders:
NC Center for Nursing
Bernard HODES Message:
Nursing: The Power to Make a Difference Evaluation
of effectiveness:
Designed to promote interest in nursing careers. Will
evaluate upon web site entry.
Lessons learned:
Brochure highlights
points in video. Great handout! URL
for recruitment initiatives: www.NurseNC.org Resources
available:
Brochure available on web site.
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