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Colleagues in Caring site: Southeastern Pennsylvania
Contact
person and email address: Recruitment
initiative: www.tobeanurse.com
Web site developed by Thomas Jefferson Health System. Also related posters and
materials that carry the same theme. Timeframe/Target
population: Ongoing/Middle and high school students and guidance counselors. Partners/Funders: Message:
Evaluation of effectiveness: To date, mixed messages
on effectiveness. Most agree that counselors possess bad information about nursing
and other health care options. Little career counseling is going on.
Lessons learned: HR professional who is part of the group in Philadelphia
and a former guidance counselor recommends that efforts be targeted to science
teachers rather than school counselors. URL
for recruitment initiatives: www.tobeanurse.com Resources
available:
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