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Graduate
Nursing Admissions Professionals
is a diverse group comprised of nursing education administrators
and faculty responsible for graduate nursing student recruitment,
admissions, marketing, and programming. The purpose of the
group is to provide an opportunity for those most involved
in recruiting graduate nursing students to share their successes,
develop new strategies, and to establish a resource network
of peers.
Conference Schedule
Click here for registration information.
Graduate Nursing Admissions Professionals is
a diverse group comprised of nursing education administrators
and faculty responsible for graduate nursing student recruitment,
admissions, marketing, and programming. The purpose of the
group is to
provide an opportunity for those most involved in recruiting
graduate nursing students to share their successes, develop
new strategies, and to establish a resource network of peers.
Tuesday, April 5
8:00-9:00 a.m.
Registration and Light Continental Breakfast
Sponsor Exhibits
9:00-10:00 a.m.
Keynote Address: New Directions in the Profession
Speaker: Jeanette Lancaster, Dean, University of Virginia
School of Nursing and President Elect, AACN
10:00-11:00 a.m.
Panel Discussion: The University of Utah Experience: Innovative
Responses to the
Nursing Shortage
As we work together to respond to the health care needs of
the citizens of this region, we face a critical shortage of
nurses in all areas of clinical care and education. We are
committed to providing leadership in Utah and the intermountain
region, to address these challenges and continue our pursuit
of excellence.
Panelists: Maureen Keefe, Dean, Carole Gassert, Associate
Dean for Academic Affairs and Kathi Mooney, Louis S. and Janet
B. Peery Presidential Endowed Chair, University of Utah College
of Nursing
11:00 - 11:15 a.m.
Break
11:15 a.m. -12:15 p.m.
Concurrent Sessions
Recruiting and Enrolling a Diverse Student
Body
The recent Supreme Court cases affirmed that race and ethnicity
matter in society. Diversity remains an important goal in
admissions for all programs, especially in professional programs.
Special challenges are presented to schools who seek to recruit
and enroll a student body that is more culturally and ethnically
diverse, but also one with more men, with students who speak
multiple foreign languages, as well as students with varied
prior work/living experiences. The presenters will discuss
the challenges they face at their two institutions, as well
as detail the different paths they have undertaken to address
diversity at NYU and UVA.
Speakers: Vida Samuel, Graduate Recruitment Coordinator,
New York University Division of Nursing and Clay Hysell, Assistant
Dean, University of Virginia School of Nursing
Interactive Recruiting: Going Beyond the
Web Site
The newest technologies and strategies to increase the effectiveness
of educational recruiting will be discussed, focusing on how
many educational programs rely heavily on their Web site and
mass, online advertising to draw student inquiries. Are there
better techniques and more advanced marketing and management
tools out there? What is interactive recruiting? How can a
recruiter track his / her efforts? This session will answer
those questions, discuss new recruiting options, and show
administrators how they can make the most of their interactive
recruiting efforts.
Speaker: Steve Meluzio, GradSchools.com
12:15-2:00 p.m.
Lunch with Roundtable Discussions
Topics to include:
- Campus/Community Involvement in Recruitment
of Graduate Nursing Students
- Applicant Outreach: What Works for You?
- Graduate Nursing Recruitment as a Grassroots
Movement
- Alumni Assistance: Does It Work
- Does the Image of the APRN Need to Be Improved?
2:00-3:00 p.m.
Concurrent Sessions
Marketing and Recruitment, a Partnership
for Productivity
This presentation will focus on the role of the marketing
and recruitment departments and how to align their priorities
for improved results. Areas covered will include increased
visibility, targeted messages, efficiencies in physical and
capital resources, media and market analyses to assist recruiters,
and the insights recruiters bring to marketing and positioning.
There also will be discussion on how to develop and implement
tools that assist in recruitment and improved services to
students.
Speakers: Debbie Colberg, Director of Marketing and Rob
Davis, Director of Admissions and Recruiting, Case Western
Reserve University Frances Payne Bolton School of Nursing
Utilizing Community Resources as an Adjunct
to Student Recruitment
Identifying nontraditional modes of recruitment can be valuable
assets in recruiting students for graduate schools. The Graduate
Nursing program at Coppin State University has initiated and
implemented collaborative relationships with community agencies
and faith-based organizations in the community. Such endeavors
capture the attention of interested parties and, more importantly,
increases the distribution of information about the graduate
program. Coppin State University is using community agencies
to increase visibility and to foster community relationships
that lead to increased interest and enrollment in the graduate
program.
Speaker: Joan Tilghman, Associate Dean for Masters in Nursing
Education, Coppin State University Helene Fuld School of Nursing
3:00-3:10 p.m.
Break
3:10-4:10 p.m.
Concurrent Sessions
Recruitment Strategies for a New Audience:
Accelerated Programs for Non-Nurses
Second-degree students are not the same as traditional students
and require a different marketing approach. Rather than re-packaging
the four-year baccalaureate program or approaching marketing
strategies that focus on the institution or discipline, the
University of Rochester is using recruitment strategies targeted
specifically for this unique and talented audience.
Speakers: Elaine Andolina, Director of Admissions and Rita
D'Aoust, Senior Associate, University of Rochester School
of Nursing
The State of the Art in Online Nursing Recruiting
This presentation will open your eyes to the significant shift
to Web-based advertising and online recruitment. Using data
from AllNursingSchools.com, this session will bring you up-to-date
on the growth and success of online recruiting, provide key
metrics you must use in evaluating online recruiting services,
and highlight current best practices. Nursing school case
studies will be presented and analyzed to illustrate best
practices covering recruiting cost reductions and effectiveness
gains.
Speaker: Mark Brogley, All Star Directories, Inc.
4:10-5:10 p.m.
Organization Planning Meeting
Facilitators: Elaine Andolina, Director of Admissions,
University of Rochester School of Nursing and Clay Hysell,
Assistant Dean, University of Virginia School of Nursing
Wednesday, April 6
8:00-8:30 a.m.
Light Continental Breakfast
Sponsor Exhibits
8:30 - 9:30 a.m.
Concurrent Sessions
Where Are the Nurses?: An Exploratory
Analysis of Television's Role in the Nursing Shortage
The negative portrayal of the nurse on television may impact
the number of individuals who apply to nursing programs. Although
there are significant practical reasons for fewer nurses entering
the workforce, nurses are not portrayed on television as key
players in the care of the patient. Through our development
of a variety of partnerships within our community, we have
the opportunity to change the image of the nurse -- beginning
with the very young child and continuing on through high school
-- as we strive to present a new nursing image to this very
sensitive population.
Speaker: Sharon Sanderson, Recruitment and Placement Officer,
Yale University School of Nursing
Securing the Future
An experimental approach to doctoral recruitment. To address
the dire shortage of nursing faculty, particularly at the
doctoral level, the University at Buffalo School of Nursing
presented an invitational program in the fall of 2004 to encourage
nursing (BSN) seniors to consider doctoral study. The dimensions
of the program will be presented and discussed. Please bring
your ideas and experience on this critical topic for a lively
exchange of ideas.
Speaker: Elaine Cusker, Assistant Dean, University of Buffalo
School of Nursing
9:30-9:45 a.m.
Break
9:45-10:45 a.m.
Concurrent Sessions
Building Bridges to Develop Diverse Nurse
Researchers: A partnership model between a Majority Institution
and a Minority Institution
Alarming health statistics clearly confirm that minority populations
suffer at a disproportionately higher rate from cancers, heart
disease, stroke, low birth weight infants, and AIDS than does
the white population. Nursing research can play a major role
in identifying associations and defensible strategies that
may offer promise of improving health behaviors and have the
potential of decreasing the incidence and/or severity of illnesses
that disproportionately affect people of color. This presentation
will describe the collaboration that Howard University Division
of Nursing and Oregon Health Sciences University School of
Nursing has developed to encourage minority undergraduate
nursing students to pursue a graduate degree in nursing.
Speakers: Carol Parker Terhune, Assistant Professor, Oregon
Health & Science University School of Nursing and Sheryl
Nichols, Director of Student Affairs, Howard University Division
of Nursing
Pace University's Success in Recruiting
Adults with Non-Nursing Degrees for the Accelerated Baccalaureate
Program
This program has been an effective way to bring a diverse
group of highly educated professionals into the field of nursing.
These professionals come from a variety of backgrounds and
work experiences. Pace would like to share their strategies
for encouraging these students to continue on to graduate
study.
Speaker: Jane Dolan, Recruitment and Clinical Placement
Coordinator, Pace University Lienhard School of Nursing
10:45 a.m. - 12:00 p.m.
Organization Planning Meeting and 2006 Conference
Facilitators: Elaine Andolina, Director of Admissions,
University of Rochester School of Nursing and Clay Hysell,
Assistant Dean, University of Virginia School of Nursing
We gratefully acknowledge All Star Directories,
Inc and GradSchools.com who have been generous sponsors and
active participants in this event since 2002. Thank you.
Special thanks to the program planning
committee: Sandy Cody, Tricia Lawlor Jordan, David Lewis,
and Jackie Min.
General Information
Registration
The registration fee for the 2005 Graduate Nursing Admissions
Professionals Conference is $369. The deadline for early registration
is March 14, 2005. The registration fee after March 14 is
$439. E-mail messages confirming registration for this meeting
will be sent to all participants.
Register online at www.aacn.nche.edu.
Or click
here to print a registration form to mail or fax back
to AACN with payment.
Hotel Information
Hotel Information
A block of rooms has been reserved at Marriott Salt Lake City
Downtown, 75 South West Temple, Salt Lake City, Utah; (801)
531-0800. Room reservations can be made by calling the housing
office for the NSNA conference at 1-800-217-0002. When calling
please indicate that you need to stay at the Marriott Hotel.
The deadline for hotel reservations is March 4th and the room
rate is $135.
Transportation
The Marriott is located less than 10 miles from the Salt Lake
International Airport. Express Shuttle is available for approximately
$14 round trip.
Refund and Cancellation Policy
Registrations that are canceled up to one week before the
meeting will be refunded minus a $50 administrative fee. Cancellations
received with less than one week's notice will be refunded
minus a $150 administrative fee. There will be no refunds
for no-shows.
AACN reserves the right to cancel this conference
and any group activity that does not meet minimal group requirements.
Non-refundable airline tickets are the responsibility of the
registrant.
Additional Information
For more information contact AACN, One Dupont Circle, Suite
530, Washington, DC 20036; (202) 463-6930. If you require
any special access in order to take part in this meeting,
please contact Shana Cohen at AACN or by e-mail at
scohen@aacn.nche.edu.
Information about other AACN conferences
is available at the AACN Web site, www.aacn.nche.edu/conferences
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