Conference Schedule
Click here for registration information.

Often, what we need is already at our fingertips. Whether it's the right message, a brand that is all our own, the perfect major gift prospect, or the leadership gift we think only the School of Business can obtain, the 2005 Conference will provide tools to help you find the treasures that are already there.

PLEASE NOTE: The block of rooms reserved for the Nursing Advancement Professionals Conference at the Fairmont Hotel is selling out quickly. Please click here for a list of alternate hotels.

Friday, March 18

12:00-2:00 p.m.
Conference Registration
Best Practices Exhibit

1:00-1:45 p.m.
Participants' Welcome and Best Practices Exhibit
All participants are invited to this informative and relaxing welcoming session. Meet new and seasoned members of AACN's Nursing Advancement Professionals group and enjoy the Best Practices Exhibit. Beverages will be served.

1:45 p.m.
Opening Remarks
Robin Hutchinson-Bell, Director of Marketing and Communications, Mount Carmel College of Nursing and Chair, Nursing Advancement Professionals

2:00-3:15 p.m.
Program Session
The Branding Buzz and How to Make it Work for You
Branding: It seems to be all the buzz, but what is branding? Is it a name? Is it a logo? Is it an experience? This session will help you understand branding and then provide an overview on how to use it to be successful in student recruitment, organizational positioning, faculty and staff satisfaction, and much more.
Speaker: Sue Jablonski, Chief Communications Officer and Associate Vice President of Health Sciences, The Ohio State University Medical Center

3:15-3:30 p.m.
Break

3:30-4:45 p.m.
Breakout Sessions

The Brand Audit Toolbox
Focused for Media and Communications Professionals
What do you need to be effective in branding for your school of nursing? This session will offer practical advice and ideas on how to conduct a brand audit, identify a brand strategy, and then implement your ideas - whether you're a lone ranger or part of a branding team.
Speaker: Sue Jablonski, Chief Communications Officer and Associate Vice President of Health Sciences, The Ohio State University Medical Center

Stewarding for Your Next Major Gift
Focused for Development and Alumni Relations Professionals
Discover and share effective stewardship strategies that lead to additional and bigger major gifts.
Speaker: Linda Carter, Director of Development, The University of North Carolina at Greensboro School of Nursing

5:15 p.m.
Depart for Reception at The Women's Memorial

5:30 p.m.-7:00 p.m.
Nursing Advancement Professionals Reception - $40 per person
Women in Military Service For America Memorial
Ceremonial Entrance, Arlington National Cemetery
Special Presentation: The Emergence of Nursing as a Profession of Valor and Import: Finding and Sharing the Untold Stories of Military Nurses
The history of the nursing profession is integrally tied to the role of nurses in the military. From the life-saving work of Florence Nightingale during the Crimean war, to technology that has evolved and been put into practice by military nurses during the twentieth and twenty-first centuries, the contributions of nurses in the military are well documented. However, the personal experiences of these heroic nurses are often untold. It is through the finding and sharing of these stories that the magnitude and courage of their professional acts can be made visible, thereby enhancing the nation's image of nursing.
Speaker: Doris Troth Lippman EdD, APRN, CS, BC, Professor, Fairfield University School of Nursing

Saturday, March 19

8:30-9:00 a.m.
Light Continental Breakfast

9:00-10:30 a.m.
Program Session
Taking Stock of What You've Got: Just Who ARE Your Best Prospects?
Generations change and so do donor perspectives. Discover some of the perspectives with which women philanthropists approach giving and how the new generation of donors may think differently from their predecessors. In the process, find a new set of prospects you may not know you had.
Speaker: Bruce E. Bigelow, Partner, Charitable Development Consulting

10:00 a.m.-12:00 p.m.
Marketing and Literature Critique with Dr. Robert Sevier
Individual Consultations (20 minutes each) with Robert Sevier
Please see registration form to sign up for one of these six sessions.

10:30-10:45 a.m.
Break

10:45 a.m.-12:00 p.mm.
Breakout Sessions

Planned Giving: How to Make the Planned Giving Conversation Work for You
Focused for Development Professionals
Many development officers see planned giving as a technical specialty.
Instead it should be a tool every development professional uses to open the door to more and bigger gifts. Discover how to carry the discussion forward with your donors without being overwhelmed by the technical details so that you too can find planned-giving gold.
Speaker: Bruce E. Bigelow, Partner, Charitable Development Consulting

Roundtable Discussion: Alumni Relations and Annual Giving - Creating the Culture of Giving for our Schools of Nursing
Focused for Alumni Relations and Annual Giving Professionals:
Discover ways to enhance philanthropy within your college by involving students, faculty, and staff in the fundraising process.
Speakers: Meg Hendryx, Director of Development, University of Florida College of Nursing; Erika Heeb, Associate Director for Alumni Affairs, University of Florida College of Nursing

Roundtable Discussion: Maximizing Your Brand Message Through Media Relations
This is your opportunity to talk about real-life media situations you've encountered or you anticipate. Bring your media challenges and join in a roundtable discussion about how best to meet those challenges and still be true to your brand. Also, learn how to plan for the "what if" scenarios. Sometimes the best way to avoid a crisis is to plan for it.
Speaker: Sue Jablonski, Chief Communications Officer and Associate Vice President of Health Sciences, The Ohio State University

12:00-12:15 p.m.
Break

12:15-1:15 p.m.
Luncheon
AACN President's Update
Guest Speaker: Jean Bartels, PhD, RN, AACN President, Chair, Georgia Southern University School of Nursing

1:30-2:30 p.m.
Keynote Joint Session with the Deans
Building a Brand That Matters: The Four Critical Elements of a Successful Brand
More than ever, deans are a key component in a successful integrated marketing strategy for colleges and universities. Whether your school of nursing has a dedicated advancement professional responsible for developing that strategy, everyone - deans, development officers, and the entire staff - must be in tune and working in unison to create and strengthen your institution's brand. This session will clarify components of this important role, consider a systematic approach to building an effective college or university brand. Topics include characteristics of brand marketing, how it relates to integrated marketing, and the four essentials of brand development: making, communicating, living, and strengthening your brand promise.
Speaker: Robert Sevier, PhD, Senior Vice President, Stamats, one of America's most experienced higher education research, planning, marketing, communication, and consulting companies, and author of several books on college and university marketing.

2:30-2:45 p.m.
Break

2:45-3:15 p.m.
Program Session: What We Are Doing Right -A Critique of Best Practices
After reviewing materials from the morning one-on-one sessions, Dr. Sevier will share samples of best practices.
Speaker: Robert Sevier, PhD, Senior Vice President, Stamats

3:15-4:15 p.m.
AACN Advancement Professionals Business Meeting

4:15-4:30 p.m.
Committee Meetings

4:30 p.m.
Conference Adjourns

Registration
The registration fee for the 2005 Nursing Advancement Professionals Conference is $369. The deadline for early registration is February 23, 2005. The registration fee after February 23 is $439. E-mail messages confirming registration for this meeting will be sent to all participants.

Register online at https://www.aacn.nche.edu/Registration/registration.asp
Or click here to print a registration form to mail or fax back to AACN with payment.

Hotel Information
A block of rooms has been reserved at The Fairmont Washington, 2401 M Street, NW, Washington, DC 20037; (202) 429-2400 or (877) 222-2266. The room rate is $200 single/double. The cutoff date for hotel reservations is February 23, 2005. To make reservations, please call the hotel directly requesting the group rate for the American Association of Colleges of Nursing. Reservations made after February 23 will be on a space and rate available basis only. Please make your reservations early as space fills quickly at the hotel.

PLEASE NOTE: The block of rooms reserved for the Nursing Advancement Professionals Conference at the Fairmont Hotel is selling out quickly. Please click here for a list of alternate hotels.

Transportation
Reagan National Airport (DCA) is located approximately 15 minutes from The Fairmont Hotel. Dulles International Airport (IAD) is approximately 30 minutes from the hotel. Baltimore/Washington Airport (BWI) is approximately one hour from the hotel. Taxis are recommended from Reagan National and Dulles Airports; Super Shuttle is available for ground transportation from BWI (approximate cost is $35 each way).

Group Reception at the Women In Military Service For America Memorial
You will not want to miss this exceptional tribute to the nearly 2 million women veterans (many who served as nurses) located in the Ceremonial Entrance at the Arlington National Cemetery. Open just for our group, we will enjoy beverages and hors d'oeuvres while leisurely viewing the historical displays, visiting the Women's Memorial Register, and viewing Washington, DC from the terraces atop the Memorial. We also will enjoy a brief and inspiring presentation by Doris Troth Lippman on "The Emergence of Nursing as a Profession of Valor and Import." The cost is $40 per person (includes Memorial use, hors d'oeuvres, wine, beer, and sodas) and preregistration is required.

Prior to visiting the Women's Memorial, research your prospect/alumni base to determine who has served in the military. The Memorial provides the opportunity for you to either register someone who has served or to access their registry record. For more information on the Women's Memorial, please visit www.womensmemorial.org.

Schools of Nursing Best Practices
For our 2005 conference, we are expanding the opportunity for you to showcase your school's Best Practices:

Best Practices Exhibit - March 18
Bring along the best ideas and materials that have worked for your school. These may include newsletters (printed and/or electronic), websites, stewardship materials, direct mailings, campaign materials, or a special event that facilitated successful stewardship and fund-raising. If you have enough items to share with others, please bring them along. This is a great networking opportunity, so be prepared to represent your school and share with others your successes.

Best Practices Centerpieces - March 18-19
Tired of sitting at a dull conference table? Then let's liven them up! Showcase your school's best practice by displaying a "family of items" that feature successful marketing efforts, development campaigns, planned giving communications, stewardship programs, alumni programs, or all of the above. Engage others throughout the conference by sharing your successes.

Instructions for Best Practices Exhibit and Best Practices Centerpieces
In order to have the materials ready for display by 12:00 noon on Friday, March 18, please plan to arrive at the conference no later than 11:30 a.m. to place your materials for the Exhibit and/or the Centerpiece Display. If you need to have items shipped, please send them directly to yourself at the Fairmont Hotel (or at the hotel in which you plan to stay). A bellman can help you transport the materials from the lobby or your room to the conference room location.

Marketing and Literature Critique with Dr. Robert Sevier - March 19
Dr. Robert Sevier, nationally renowned academic marketing expert and this year's keynote speaker, has graciously offered to conduct 6 one-on-one sessions with conference participants interested in having their marketing and development communications materials evaluated. During the Saturday afternoon session (2:45-3:15), Dr. Sevier will share with everyone samples of best practices from these one-on-one sessions. Please sign up for the opportunity to participate on the registration form. Sessions will be granted on a first-come, first-served basis.

Refund and Cancellation Policy
Registrations that are canceled up to one week before the meeting will be refunded minus a $50 administrative fee. Cancellations received with less than one week's notice will be refunded minus a $150 administrative fee. There will be no refunds for no-shows.

AACN reserves the right to cancel this conference and any group activity that does not meet minimal group requirements. Non-refundable airline tickets are the responsibility of the registrant.

Additional Information
For more information contact AACN, One Dupont Circle, Suite 530, Washington, DC 20036; (202) 463-6930. If you require any special access in order to take part in this meeting, please contact Shana Cohen at AACN or by e-mail at scohen@aacn.nche.edu. The Fairmont Washington Hotel is in compliance with the Americans with Disabilities Act.

Information about this and other AACN conferences is available at the AACN Web site, www.aacn.nche.edu.

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