Conference Schedule
Registration information
Tuesday, April 4
8:00 - 9:00 a.m.
Registration and Light Continental Breakfast
Sponsor Exhibits
9:00 - 10:00 a.m.
Welcome and Introduction
Geraldine Bednash, PhD, Executive Director, American
Association of Colleges of Nursing
Keynote Address
Not the 'Same Old, Same Old'
An exploration of recent changes and trends in nursing
education and their implications for future models of
education and practice. Particular emphasis will be placed
on changes in graduate education, including the rapid
growth of practice-focused doctoral programs.
Speaker: Elizabeth Lenz, PhD, Dean and Professor, The
Ohio State University College of Nursing
10:00 - 11:00 a.m.
Concurrent Sessions
So Much to Do; So Little
Time
Are you new to graduate recruiting? This is an informative
session to orient new graduate nurse recruiting professionals
to the world of recruitment activity. Geared to those
who have been in their positions two years or less. A
discussion will provide some nuts and bolts and helpful
hints.
Speaker: Elaine Cusker, PhD, Assistant Dean for Student
Affairs, University at Buffalo School of Nursing
Lessons Learned: Launching
an Accelerated Baccalaureate Option from the Enrollment
Management Perspective
What happens once the academic portion of an accelerated
baccalaureate program is approved? The faculty/dean's
office plans and those of the enrollment manager are often
very different. This session will review the development
of a recruitment plan, production of marketing materials,
relations with the media, and the importance of integrating
enrollment management early on in the approval process.
Speaker: Stephen Held, Director of Recruitment, Admission,
Progression, and Retention, Southern Illinois University
Edwardsville School of Nursing
11:00 - 11:15 a.m.
Break
11:15 a.m. - 12:15 p.m.
Concurrent Sessions
Effective Use of Media
to Promote Your Programs
This session will present several initiatives that can
be used to market graduate nursing programs through the
use of local and state media. Participants will be able
to review methods for planning, processing, and evaluating
initiatives. Pitfalls and lessons learned will be shared.
Speaker: Barbara Johnston, PhD, Associate Dean Graduate
Programs, Texas Tech University Health Sciences Center
School of Nursing
Creating Successful Partnerships
Positive relationships with members of our healthcare
community contribute to successful recruitment efforts.
This presentation will describe the process of creating
partnerships via advisory boards, guest lecture series,
presentations at local meetings and institutions, and
regular consultations. Examples will demonstrate these
principles of partnerships.
Speaker: Lynette Jack, PhD, Director of Accelerated
Health Programs, Waynesburg College
12:15 - 2:00 p.m.
Networking Luncheon
2:00 - 3:00 p.m.
Concurrent Sessions
Innovative Approaches to
Graduate Recruitment
This session will focus on creative programs developed
by the University of Pennsylvania School of Nursing to
increase graduate program applications. The presenters
will discuss challenges in the current market and the
incentives that Penn has created to attract applicants
such as GRE waivers, partnering with health systems, hosting
exciting and comprehensive on-campus events, and the ability
to "grow your own."
Speakers: Carol Ladden, MSN, Assistant Dean of Admission
and Financial Aid and Grace Colman, MPA, Associate Director
of Enrollment Management, University of Pennsylvania School
of Nursing
Teleconferencing Chat Sessions
for Today's "Busy" PhD Candidates
Teleconferencing is ubiquitous and it works, especially
in today's high-speed, hectic lifestyle. The presenters
will demonstrate how two simple and essential communication
elements still facilitate the delivery of vital, detailed
information required by prospective PhD candidates. Learn
the details from set-up to delivery to end results.
Speakers: Richard Redman, PhD, Director, Doctoral &
Post-Doctoral Programs and Professor, and Elaine Cosme-Petersen,
Marketing & Recruitment Manager, University of Michigan
School of Nursing
3:00 - 3:15 p.m.
Break
3:15 - 4:15 p.m.
Concurrent Sessions
You Want Me to Pay What?!!!:
Financial Aid for Graduate Nursing Students
Surely you have encountered many potential students who
would love to enroll in your program but balk at tuition
fees. This presentation will help you locate additional
sources of funding (including graduate scholarships and
loans) to benefit your program and your students. The
presenter writes several federal and private grants each
year to raise scholarships and low-interest loans for
students and also has been successful at persuading hospitals
and medical centers to enhance their employee tuition
benefits
Speaker: Clay Hysell, MA, Assistant Dean for Graduate
Student Services, University of Virginia School of Nursing
Industry Update in Online Student Recruiting
This presentation will focus on current trends and the
latest stats in web-based advertising and online student
recruitment. Using the latest industry data and internal
data from AllNursingSchools.com, this session will provide
insight on success tactics and the explosive growth of
online recruiting. Additional information will be provided
to show how to evaluate
online recruiting services. Nursing school Best Practices
will be shared to illustrate cost reductions and effectiveness
gains.
Speaker: Mark Brogley, Co-Founder, All Star Directories,
Inc.
4:15 - 5:00 p.m.
Graduate Nursing Admissions Professionals (GNAP) Network
Organization Planning Meeting
Clay Hysell, Chair, GNAP Network Steering Committee
5:15 p.m.
Transportation available to reception
6:00 - 7:15 p.m.
Reception at Johns Hopkins University
Hosted by Johns Hopkins University School of Nursing
7:15 p.m.
Transportation back to the Wyndham
Hotel and/or Optional Group Dinners
Wednesday, April 5
8:00 - 9:00 a.m.
Light Continental Breakfast
Sponsor Exhibits
9:00 - 10:15 a.m.
Concurrent Sessions
Stewarding Partnerships
Through a Sea of Change
Because change is a constant in the health care industry,
special care is essential in maintaining good working
partnerships. Hear how one organization became two separate
entities, which resulted in the need to redefine goals
and strategies for the clinical and academic enterprises.
This talk will address challenges and successes in the
development of mutually beneficial partnerships among
organizations with differing priorities.
Speakers: Eileen Ferrell, MS, Director, Nurse Recruitment
and Retention, Georgetown University Hospital and Tricia
Jorden, MS, Director of Admissions and Outreach, School
of Nursing & Health Studies, Georgetown University
Q: How Many Prospects Do
We Have? A: Uh, What's a Prospect?
Ever feel like you are speaking a different language?
Rather than constantly translating, this discussion will
cover what you can do to teach staff members, administrators,
and faculty about the language of prospect management.
The range might include slight alterations, a little tweaking,
or a complete overhaul. This roundtable program depends
in part on you, so please bring your ideas and experiences!
Speaker: Stephen Held, Director of Recruitment, Admission,
Progression, and Retention, Southern Illinois University
Edwardsville School of Nursing
10:15 - 10:30 a.m.
Break
10:30 - 11:15 a.m.
Student Panel
Graduate students from area schools of nursing will share
their experiences in searching for and selecting the "right
fit" for their graduate education.
11:15 a.m. - 12:00 p.m.
Organization Planning Meeting and 2007 Conference
Clay Hysell, Chair, GNAP Network Steering Committee
