Nursing Advancement Professionals Conference

Building Your Advancement Program
A Toolkit for Success


March 16-17, 2007
The Fairmont Washington · Washington, D.C.


Conference Schedule

Friday, March 16

12:00 p.m.
Conference Registration and Set up of Best Practices Exhibit
Bring along the best ideas and materials that have worked for your College of Nursing. These may include newsletters (printed or electronic), websites, stewardship materials, direct mailings, campaign materials, or a special event that facilitated successful stewardship and fundraising. This is a great networking opportunity, so be prepared to share and learn from others.

1:00 - 1:30 p.m.
Participants' Welcome and Best Practices Exhibit
All participants are invited to this informative and relaxing welcoming session. Meet new and seasoned members of the AACN's Nursing Advancement Professionals group and enjoy the Best Practices Exhibit.

1:30 - 1:45 p.m.
Opening Remarks
Linda Carter, Director of Development, The University of North Carolina at Greensboro School of Nursing, 2006-07 Chair, Nursing Advancement Professionals Network

1:45 - 3:00 p.m.
Concurrent Sessions
Maximizing Milestones (Alumni Relations and Development)
Whether it's an anniversary celebration, a building dedication, welcoming a new dean, or other unique alumni engagement events, milestones are opportunities for advancing development and alumni relations in your College of Nursing. Hear about three different unique events and how these advancement professionals created maximum results.
Panelists: Meg Hendryx, Director of Development, University of Florida College of Nursing; Karen J. Ratzlaff, Managing Director of Development and Alumni Affairs, University of Virginia School of Nursing; Norma Hawthorne, Director of Advancement, University of North Carolina at Chapel Hill School of Nursing.

Nursing Alumni Publications:
How to Effectively Communicate Your Messages (Marketing, Communications, Public Relations)
A panel of alumni and communications professionals from Johns Hopkins University School of Nursing will discuss a myriad of issues pertaining to alumni publications. From advisory boards to content to the evolution of the nursing magazine, how should you best tailor your publication to communicate to your alumni and other key publics? Development officers, alumni affairs professionals and communications professionals will all benefit from these ideas!
Panelists: Lynn Schultz-Writsel, Director of Communications; Kelly Brooks-Staub, Assistant Director of Communications, Johns Hopkins University School of Nursing.
Facilitator: Tracy Brown, Director of Public Relations and Communications, University of Florida College of Nursing

3:00 - 3:15 p.m.
Break


3:15 - 4:00 p.m.
Nursing Advancement Professionals Business Session
Join us for this important session where we will update members on the accomplishments of the year, share the results of the 2006 NAP survey, elect new officers, and discuss our innovations and plans for 2007-2008.

4:00 - 5:00 p.m.
Round Table Discussions
Come with questions (and answers) about alumni relations, annual giving, capital campaigns, website communications, publications, stewardship, making the ask…whatever is on your mind. Facilitators will be on hand to help us guide the discussions.

Alumni Relations Roundtable
Facilitator: Samantha Davis, Director of Alumni Relations and Annual Support, University of Maryland School of Nursing

Development Roundtable
Facilitator: Meg Hendryx, Director of Development, University of Florida College of Nursing

Marketing, Communications and Public Relations Roundtable
Facilitator: Tracy Brown, Director of Public Relations and Communications, University of Florida College of Nursing

5:30 - 7:00 p.m.
Networking Reception
Come and network with your NAP colleagues, deans, and faculty. Discuss ideas presented and learn how other colleges are successfully managing their advancement programs.
$25 per person (Cash Bar)

7:30 p.m.
Networking Dinners
Enjoy dinner and networking with colleagues at area restaurants. Sign up sheets for four different groups and restaurants will be provided at registration.

Saturday, March 17

8:30 - 9:00 a.m.
Light Continental Breakfast

9:00 - 10:30 a.m.
Program Session
Strategic Planning and Fundraising Strategies
This session features three deans who have capitalized on an effective strategic planning process through which clear goals and objectives have been established for their nursing school. This vision component will be juxtaposed to the development component and its essential role in the successful fundraising model. The deans will reflect on the importance of strong partnerships with Advancement to ensure that successful fundraising can happen to benefit the College of Nursing. Reflections on how marketing and communication activities enhance this process along with specific examples related to outreach to alumni, parents, friends, foundation, and corporate donors will also be described.
Speakers: Linda R. Cronenwett, PhD, RN, FAAN, Dean and Professor, University of North Carolina at Chapel Hill School of Nursing; Bernadette Mazurek Melnyk, PhD, RN, CPN/NPP, FAAN, FNAP, Dean and Distinguished Foundation Professor in Nursing, Arizona State University College of Nursing and Healthcare Innovation; Jeanne M. Novotny, PhD, RN, FAAN, Dean and Professor, Fairfield University School of Nursing
Facilitator: Noël Appel, Director, Foundation Relations, Fairfield University School of Nursing


10:30 -10:45 a.m.
Break

10:45 a.m. - 12:00 p.m.
Program Session
Faculty Engagement in Development
This session highlights how faculty members are effectively engaged in the development function. The workshop will showcase three examples of faculty engagement in this area with emphasis on what the development process looks like and how the faculty have been active partners with Advancement in the area of individual, (alumni, parents, and friends) foundation, and corporate fundraising. Their role in marketing and communications will also be described. One or two case study examples will be provided to illustrate the successful development model for faculty engagement.
Speakers: Mary Palmer, PhD, RCN, FAAN, Helen W. and Thomas L. Umphlet Distinguished Professor of Aging, University of North Carolina at Chapel Hill School of Nursing; Meredith Wallace, PhD, APRN, Associate Professor & Elizabeth DeCamp McInerney Chair of Health Sciences, Fairfield University School of Nursing; Elizabeth Swanson, PhD, RN, Associate Professor and Director, External Relations, University of Iowa College of Nursing.
Facilitator: Mary Rettig, PhD, Director of Development, University of Iowa College of Nursing

12:00 - 12:15 p.m.
Break

12:15 - 1:15 p.m.
Luncheon
AACN President's Update
Guest Speaker: Jeanette Lancaster, PhD, RN, FAAN, Dean, School of Nursing, University of Virginia and President, American Association of Colleges of Nursing

1:30 - 3:00 p.m.
Program Session
Silos are for Farmers - Not for Fundraisers: Annual Fund and Major Gift Programs in a Donor-Centered Environment.
For today's professional fundraisers, raising money is a complex business. Donors have increasingly greater expectations on charities and the competition between organizations for dollars is fierce. At the same time, fundraisers now have an array of programs at their disposal to attract and maintain donors ranging from straight forward direct appeals to sophisticated major giving vehicles. But how should we apply these different strategies to maximize giving? In this thought-provoking session on applying Donor-Centered techniques, Penelope Burk explores how major gifts and annual programs work (or fail to work) together in sustaining donor loyalty and long-term philanthropy.
Speaker: Penelope Burk, President, Cygnus Applied Research, Inc.


3:00 - 3:30 p.m.
Break

3:30 - 4:45 p.m.
Keynote Address: More Money or More Donors
Joint Session with Deans
Building on the research from Donor-Centered Fundraising, More Money or More Donors, takes a hard look at the real costs donor acquisition programs. Through mathematical examples and specific examples from the charitable sector, this session identifies approaches that ultimately lead to increased giving and greater donor satisfaction. It also explores the contentious question of whether having more donors will actually raise more money for your organization; or are high donor volumes actually inhibiting donor loyalty and performance.
Speaker: Penelope Burk, President, Cygnus Applied Research, Inc. Chicago, IL


General Information

Registration
The registration fee for the 2007 Nursing Advancement Professionals Conference is $389 for members $489 for non-members. The deadline for early registration is February 23, 2007. The registration fee after February 23 is $459. Deans also registered for the Spring Annual Meeting will receive the reduced rate of $314. Please note that there is $30 discount for NAP Network Members. E-mail messages confirming registration for this meeting will be sent to all participants. Click here to register online.

Hotel Information
A block of rooms has been reserved at The Fairmont Washington, 2401 M Street, NW, Washington, DC 20037; (202) 429-2400 or (877) 222-2266. The room rate is $210 single/double. The cutoff date for hotel reservations is February 19, 2007. To make reservations, please call the hotel directly requesting the group rate for the American Association of Colleges of Nursing. Reservations made after February 19 will be on a space and rate available basis only. Please make your reservations early as space fills quickly at the hotel. Sign up for Fairmont President's Club. Members of the Fairmont President's Club can enjoy complimentary high speed internet access in your guest room and free health club access along with other benefits. To sign up for Fairmont President's club go to www.fairmont.com. When prompted for a "Hotel Invitation" select the Fairmont Washington, D.C. You will be issued an FPC number immediately. In order to take advantage of the complimentary services you must sign up for Fairmont President's Club prior to your arrival.

Transportation
Reagan National Airport (DCA) is located approximately 15 minutes from The Fairmont Hotel. Dulles International Airport (IAD) is approximately 30 minutes from the hotel. Baltimore/Washington Airport (BWI) is approximately one hour from the hotel. Taxis are recommended from Reagan National and Dulles Airports; Super Shuttle is available for ground transportation from BWI (approximate cost is $35 each way).

Refund and Cancellation Policy
Registrations that are canceled up to one week before the meeting will be refunded minus a $50 administrative fee. Cancellations received with less than one week's notice will be refunded minus a $150 administrative fee. There will be no refunds for no-shows. AACN reserves the right to cancel this conference and any group activity that does not meet minimal group requirements. Non-refundable airline tickets are the responsibility of the registrant.

Additional Information
For more information contact AACN, One Dupont Circle, Suite 530, Washington, DC 20036; (202) 463-6930. If you require any special access in order to take part in this meeting, please contact Shana Cohen at AACN or by e-mail at scohen@aacn.nche.edu. The Fairmont Washington Hotel is in compliance with the Americans with Disabilities Act.


Information about other AACN conferences is available at the AACN Web site: www.aacn.nche.edu/conferences.

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