2008 Nursing Advancement Professionals Conference
Eyes Wide Open: Looking through the Constituents’ Perspective

March 28-29, 2008
The Fairmont Washington
Washington, D.C.

Registration Form

Friday, March 28

Noon
Conference Registration and Set Up of Best Practices Exhibit
Bring along the best ideas and materials that have worked for your College of Nursing.  These may include newsletters (printed or electronic), web sites, stewardship materials, direct mailings, campaign materials, or a special event that facilitated successful stewardship and fundraising.  This is a great networking opportunity, so be prepared to share and learn from others.

1:00 – 1:30 p.m.
Participants’ Welcome and Best Practices Exhibit
All participants are invited to this informative and relaxing welcoming session.  Meet new and seasoned members of the AACN’s Nursing Advancement Professionals group and enjoy the Best Practices Exhibit.  Light refreshments will be served.

1:30 p.m.
Opening Remarks
Lisa Hottin, Chair, Nursing Advancement Professionals Network

1:45-3:00 p.m
Lessons Learned Panel of Donors and Friends
The session features unique perspectives from donors and those involved in fundraising on lessons learned in the fundraising process—from planned giving to stewardship. Ask questions of this panel to gain more insight into your donors!
Moderated by Fiona Newton, Associate Dean of Development and Alumni Relations, Johns Hopkins University School of Nursing

3:00 – 3:15 p.m.
Break

3:15 – 4:00 p.m.
Nursing Advancement Professionals Business Session
Join us for this important session where we will update members on the accomplishments of the year, share the results of the 2007 NAP survey, elect new officers, and discuss our innovations and plans for 2008-2009.

4:00-5:00 p.m.
Making Lemons Into Lemonade
This session highlights using setbacks to your advantage.  This includes nursing shortage and faculty shortage issues, budget crises, and others.  How have schools triumphed over obstacles to raise more money, engage alumni, and convey their messages effectively? 
You will also hear how to help constituents understand the following issues and use these messages to gain support, positive public relations and enhance alumni connections.
Guest Speaker: Cynthia Armstrong Persily, PhD, RN, FAAN Associate Dean, Academic Affairs, Southern Region Programs; Professor and Chairperson,  West Virginia University School of Nursing, Charleston Division, Executive Director, West Virginia Nursing Leadership Institute

5:00 -6:00 p.m.
Meet and Mingle - Fairmont Hotel Bar and Lounge Area-Cash Bar
Come and network with your NAP colleagues, deans, and faculty.  We will informally gather in the bar/lounge area before group dinner.

6:30 p.m.
Networking Dinners
Enjoy dinner and networking with colleagues at area restaurants.  Signup sheets for four different groups and restaurants will be provided at registration.

 

Saturday, March 29

8:30 – 9:00 a.m.
Light Continental Breakfast

9:00 – 10:30 a.m.
Concurrent Sessions

  • Beyond a web site:  How to make online advancement creative and interactive and get the results you want
    It’s an online world!  From Facebook to MySpace to affinity circles, alumni, friends, students and donors increasingly rely on Web communications for virtually every part of their lives –including news, networking and their philanthropy.  New strategies to reach these groups have become even more creative in their approach to Web sites, networking groups, chat rooms, etc.
    A panel of speakers will discuss how to best tap into this resource to connect with your constituencies.
    (Alumni Relations, Marketing and Development)
  • Anatomy of a Nursing Campaign: Two Perspectives
    (Development)
    What does it take to put flesh and bones on the skeleton of a nursing school campaign, grow it to maturity and celebrate success?  Hear how the University of North Carolina-Chapel Hill conceived and delivered its larger $15 million campaign and how University of Missouri achieved its smaller $5 million goal a full 17 months ahead of schedule. Full of ideas, tip, and strategies to add life to the skeleton!
    Break down the elements of a successful capital campaign at your school of nursing. How does nursing fit in with the university and how can you accomplish your unique goals and mission? This session will be helpful to professional who are both new to nursing development as well as those who have previous development experience but are new to the nursing profession. Come prepared to ask questions!
    Presenters: Norma Hawthorne, Director of Advancement and Executive Director, SON Foundation, Inc., UNC Chapel Hill School of Nursing and Tracy Feller, Director of Development, Sinclair School of Nursing, University of Missouri

10:30-10:45 a.m.
Break

10:45 a.m. 12:00 p.m.
The intersection of nursing advancement and health policy:
A discussion on how health policy affects fundraising and advancement efforts
Speaker: Nancy Ridenour, Robert Wood Johnson Health Policy Fellow and Professor, Mennonite College of Nursing at Illinois State University

12:00-12:15 p.m.
Break

12:15-1:15 p.m.
Luncheon
AACN President’s Update
Guest Speaker:  Fay Raines, Dean, University of Alabama-Huntsville School of
Nursing, Incoming President, AACN

1:30 – 3:00 p.m.
Roundtables

  • Marketing and Communications - Lynn Schultz-Writsel, Director of Communications, Johns Hopkins University School of Nursing
  • Alumni Affairs - Anna Miller, Associate Director of Alumni Affairs, University of Florida College of Nursing
  • Development - Shelley Grider, Director of Development, Auburn University School of Nursing

Come with questions (and answers) about alumni relations, annual giving, capital campaigns, web site communications, publications, stewardship, making the ask…whatever is on your mind.  Facilitators will be on hand to help guide the discussion.

3:00-3:30 p.m.
Break

3:30 -5:00 p.m.
Keynote Address: Diversity and Nursing Advancement
Learn how to access and communicate with different age groups and ethnic groups, and tailor messages for marketing and fundraising to these diverse groups while considering the changing face of health care. Generational fundraising will be highlighted, as well as building a case to a diverse population (including nurses), and fundraising from the health care sector.
Speaker:  Robert Henry, Executive Director of Emerging Constituencies, CASE

General Information

Registration
The registration fee for the 2008 Spring Nursing Advancement Professionals Conference is $389.  The deadline for early registration is Friday, February 22, 2008.  The registration fee after February 29 is $459. E-mail messages confirming registration for this meeting will be sent to all participants.

Hotel Information
A block of rooms has been reserved at The Fairmont Washington, 2401 M Street, NW, Washington, DC 20037; (202) 429-2400 or (877) 222-2266. The room rate is $215 single/double. The cutoff date for hotel reservations is February 25, 2008. To make reservations, please call the hotel directly and request the group rate for the American Association of Colleges of Nursing. Reservations made after February 25 will be on a space and rate available basis only. Please make your reservations early as space fills quickly at the hotel. Note: The AACN block of rooms at the Fairmont has been sold out.

An overflow block of rooms is available at The Westin Grand, located at 2350 M Street, NW, Washington, DC 20037 (across the street from The Fairmont Washington). The Westin has a room rate of $239 single/double. Call the hotel directly at (202) 429-0100 or (800) 937-8461 to make your room reservations. Alternatively, you may use this Web site for hotel reservations: http://www.starwoodmeeting.com/StarGroupsWeb/res?id=0712054187&key=60B57
The cutoff date for hotel reservations is March 12, 2008.

Sign up for Fairmont President's Club. Members of the Fairmont President's Club can enjoy complimentary high speed internet access in your guest room and free health club access along with other benefits. To sign up for Fairmont President's club go to www.fairmont.com. When prompted for a "Hotel Invitation" select the Fairmont Washington, D.C. You will be issued an FPC number immediately. In order to take advantage of the complimentary services you must sign up for Fairmont President's Club prior to your arrival.

The following hotels are within walking distance of The Fairmont Washington and may have availability over the meeting dates:

Best Western Georgetown Hotel and Suites
1121 New Hampshire Avenue, NW
Washington, DC 20037
1800/762-3777
202/457-0565
www.bestwesternwashingtondc.com

Embassy Suites Washington
1250 22nd Street, NW
Washington, DC 20037
202/857-3388
www.embassysuites.com

Transportation
Reagan National Airport (DCA) is located approximately 15 minutes from The Fairmont Hotel and is metro accessible.  The closest metro stop to the hotel is the GWU/Foggy Bottom stop on the Orange/Blue line, 3 blocks from The Fairmont.  Dulles International Airport (IAD) is approximately 45 minutes from the hotel.  Baltimore/Washington Airport (BWI) is approximately one hour from the hotel.  Taxis are recommended from Reagan National and Dulles Airports; Super Shuttle is available for ground transportation from BWI (approximate cost is $35 each way), DCA (approximate cost is $12 each way), and IAD (approximate cost is $27 each way).

Continuing Education
Continuing Education contact hours will be provided by the American Association of Colleges of Nursing to all conference participants at no additional cost.  CE certificates will be provided in your conference packet.

Refund and Cancellation Policy
Registrations that are canceled up to one week before the meeting will be refunded minus a $50 administrative fee. Cancellations received with less than one week’s notice will be refunded minus a $150 administrative fee.  There will be no refunds for no-shows.

AACN reserves the right to cancel this conference and any group activity that does not meet minimal group requirements. Non-refundable airline tickets are the responsibility of the registrant. 

Additional Information
For more information contact AACN, One Dupont Circle, Suite 530, Washington, DC  20036; (202) 463-6930. If you require any special access in order to take part in this meeting, please contact Meghan DeFord at AACN or by e-mail at mdeford@aacn.nche.edu. The Fairmont Washington Hotel is in compliance with the Americans with Disabilities Act. 

Information about this and other AACN conferences is available at the AACN Web site, www.aacn.nche.edu

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