Nursing Advancement Professionals Best Practices


Best Practice Area: "Envision Nursing" establishing a network of constituents

Institution: University of Virginia School of Nursing

Submitted by: Mary Elizabeth Knight

Email: marybeth@virginia.edu

Date Posted: December 15, 2004


Narrative:


The University of Virginia School of Nursing's first capital campaign was very successful, so the charge to our development team was to extend that momentum and enthusiasm into the next, more ambitious campaign. A most successful "bridge" has been Envision Nursing, a regional event program modeled after a previous, University-wide effort. These are working events, not merely receptions, in which the dean engages with small groups of alumni and parents to discuss their experiences/child's experiences at the school, how those experiences relate to its future, and how constituents can become a vital part of that future as volunteers and donors. Through these events, we have met very successful alumni who were previously unconnected to the school and its activities, as well as strengthened ties and a sense of ownership among alumni friends. These regional networks will be critical in our upcoming campaign, and we plan to revisit the major Envision markets for more targeted campaign strategy meetings in the near future.


For More Information: visit the Envision Nursing Web site at http://www.nursing.virginia.edu/envision-nursing/.


Best Practice Area: Email newsletter

Institution: University of Virginia School of Nursing

Submitted by: Mary Elizabeth Knight

Email: marybeth@virginia.edu

Date Posted: December 15, 2004

Narrative:

An outgrowth of Envision (see Best Practice Area: "Envision Nursing") was the creation of an e-mail newsletter to alumni, parents and friends called Charts & Paths. Sent every other month, this newsletter delivers timely news about the school (including fundraising news and opportunities), the University and the nursing profession. Envision attendees were the first to sign up for the newsletter, but through marketing via publications and personal conversations, subscribers now number more than 330.

For More Information: Look at past issues on our Web site at http://www.nursing.virginia.edu/alumni/Charts&Paths/default.asp.


Best Practice Area: Accelerated BSN Scholarship Support

Institution: Barry University

Submitted by: Debbie Nogueras

Email: dnogueras@mail.barry.edu

Date Posted: December 15, 2004

Narrative:

Overview

  • The School of Nursing is celebrating their 50th Anniversary in 2003. Since 1953, the school has been committed to providing excellence in nursing education. Our reputation has been established in the community by our graduates.

  • Our graduates stand out in a crowd! Currently, our students achieve an average pass rate of 92% on the licensing examination (NCLEX-RN), which is the highest in Miami-Dade, Broward, and Palm Beach Counties. Barry nurses continue to score higher than the state average for this exam and are ranked 5th in the state for BSN programs.

  • 100% of our graduates are employed within 3 months of graduation. Many of our Barry nurses accept offers prior to completing the program. Barry nursing graduates continue to be placed in important positions within the health care profession.

  • Our applications exceed current capacity by 200%. This year, our May accelerated program for students who complete the program in one calendar year was full by mid-January.

Our need

Our traditional accelerated option program is for the second degree student who wishes to enter the nursing career. This student has higher acceptance requirements and is thought of to be the "cream of the crop". These students are not eligible for traditional state or federal financial aid since they already have a bachelor's degree in another field. Additionally, they are completing the program in one-year at an accelerated pace and have no time to work outside class. We needed to find financial assistance for these gifted students.

Our proposal

  • 1:1 scholarship/contract option: For every semester that an institution funds their tuition, the student will sign an agreement for one year of employment. This program takes three semesters so at graduation one would have a three year employment agreement with the nurse.

  • Tuition is currently at $30,000 ($10,000 per semester) for the accelerated option.

  • Replacing a nurse in the workforce costs between $26,000 and $32,000.

  • A three year employment will allow the institution to show a commitment to the nurse and bring him/her into the organizational family (thereby reducing the risk of turnover in the first year).

  • The accelerated option program begins each May for one full calendar year.

Results

  • May 2004 we received a total of eight $30,000 scholarships at two major hospital networks.

  • One network required a one year employment contract, the other a three year contract.

  • The hospitals interviewed and chose the students.

  • Payment is currently made directly to the student.

  • The hospital networks receive "credit" for gifts to the University.


For More Information: Email dnogueras@mail.barry.edu

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