2009 Nursing Advancement Professionals Conference
Weaving an Integrated Strategy for Advancement Success

March 13-14, 2009
The Fairmont Washington
Washington, D.C.

Thursday, March 12

4:00 – 6:00 p.m.
Early Registration

6:30 p.m
Early Arrivals Evening Get Together   
“Newbies” (first-time conference attendees) are paired with veterans for dinner on their own. All conference attendees are welcome to join.

Friday, March 13

8:00 – 9:00 a.m.
Registration and Continental Breakfast

8:30 to 9:15 a.m.        
Welcome, Opening Remarks and AACN President’s Update
Norma Hawthorne, The University of North Carolina at Chapel Hill, Chair, Nursing Advancement Professionals Network
Guest Speaker: Fay Raines, PhD, Dean, University of Alabama-Huntsville School of Nursing, President, AACN

9:15 – 9:30
Break

9:30 to 11a.m.
Integrating Advancement Functions
Learn how development, alumni relations, communications/marketing can work together to engage the stake holders to help your school fulfill its mission.
Speaker: James Langley, Vice President, Alumni and University Relations Georgetown.

11 a.m. to 11:20
Break
           
11:20 to 1 p.m.
Follow-up to guest speaker
Breakout Sessions:  Balancing the Three-Legged Advancement Stool
Discuss how you integrate advancement functions in your institution or come with questions. Discuss your specific area, development, alumni relations or communications, and how it relates to the bigger picture of advancement in your institution. What are the best ways to make these three work together to ensure success? Facilitators will be hand to help us guide the discussions

12:00 – 12:15 p.m.
Box Lunches will be provided in sessions.

1:15 to 2 p.m.             
Generating Media Coverage of Nursing's Role in Improving Quality and Safety in Health Care
This presentation will discuss and explain the strategies being used to generate media coverage of the Quality and Safety Education for Nurses project and increase media coverage and understanding of the unique and important roles of nurses in improving our health care system. 
Speaker: Gretchen Wright, Vice President and Principal PR Solutions, city,

2 p.m. to 2:15 p.m.
Break

2:15 to 3:15 p.m.        
Roundtable discussions –How are you using communications and marketing tools to help secure financial resources?
NOTES: Each group will appoint a facilitator and report to record 3 hot outcomes. Outcomes will then be posted on walls around rooms

3:15 p.m.                    
Donor, legislative, media visits and networking with Colleagues
Information about these activities will be shared via the NAP listserve

Optional Networking Dinners: Times and places to be announced via the NAP listserve

Saturday, March 14, 2009

8:30 to 9:00 a.m
Continental breakfast

9:15 a.m. to 10 a.m.               
Creating Web-Based Solutions and Opportunities for Development, Marketing, Communications, and Alumni Relations
Forum One Communications crafts online strategies to respond to today's most pressing issues including health, environment, education, and poverty. Chris Wolz will share a variety of experiences in developing business strategies, building online communities and collaborations, enhancing user experience, and applying web technologies to help diverse clients increase the impact of their messages and missions.
Speaker: Chris Wolz, President/CEO, Forum One Communications, Alexandria, VA

10 to 10:10 a.m.
Break

10:10 to 11:25 a.m.                
Round Table Discussions:  Hot Topics in Advancement Today  
Facilitator will be on hand to guide selected topics: Tentative topics include:

12:30 – 1:15 p.m.
Nursing Advancement Professionals
Business Meeting
Join us for this important session where we will update members on the accomplishments of the year, elect new officers, and discuss our innovations and plans for 2009-2010.

1:30 p.m. to 3 p.m.
Program Session
Strategic Messaging: Essential to Fundraising Success
Especially in this tough economic climate, when nanosecond communication and intense competition for funders prevails, nursing programs must know how to connect to funding targets quickly and surely. Philanthropy is a key area of revenue growth for many nursing programs, but the economic downturn is a major impediment to fundraising efforts. Join a leading development consultant to discuss strategies for raising private funds in a depressed economy.
Rebecca K. Leet, President, Rebecca Leet & Associates, Arlington, VA.

General Information

Registration
The registration fee for the 2009 Nursing Advancement Professionals Meeting is $389.  The deadline for early registration is Friday, February 20, 2009.  The registration fee after February 20 is $459.  E-mail messages confirming registration for this meeting will be sent to all participants. 
                                 
Hotel Information
A block of rooms has been reserved at The Fairmont Washington, 2401 M Street, NW, Washington, DC 20037; (202) 429-2400 or 1(866) 540-4505.  The room rate is $225 single/double. The cutoff date for hotel reservations is February 17, 2009.  To make reservations, please call the hotel directly and request the group rate for AACN.  Reservations made after February 17 will be on a space and rate available basis only. Please make your reservations early as space fills quickly at the hotel.

Sign up for Fairmont President's Club. Members of the Fairmont President's Club can enjoy complimentary high speed internet access in your guest room and free health club access along with other benefits. To sign up for Fairmont President's club go to www.fairmont.com. When prompted for a "Hotel Invitation" select the Fairmont Washington, D.C. You will be issued an FPC number immediately. In order to take advantage of the complimentary services you must sign up for Fairmont President's Club prior to your arrival.

The following hotels are within walking distance of The Fairmont Washington and may have availability over the meeting dates:

Best Western Georgetown Hotel and Suites
1121 New Hampshire Avenue, NW
Washington, DC 20037
1800/762-3777
202/457-0565
www.bestwesternwashingtondc.com

Embassy Suites Washington
1250 22nd Street, NW
Washington, DC 20037
202/857-3388
www.embassysuites.com

Transportation
Reagan National Airport (DCA) is located approximately 15 minutes from The Fairmont Hotel and is metro accessible.  The closest metro stop to the hotel is the GWU/Foggy Bottom stop on the Orange/Blue line, 3 blocks from The Fairmont.  Dulles International Airport (IAD) is approximately 45 minutes from the hotel. Baltimore/Washington Airport (BWI) is approximately one hour from the hotel. Taxis are recommended from Reagan National (approximately $20 each way) and Dulles Airports (approximately $60 each way).  Super Shuttle is available from BWI (approximately $35 each way), DCA (approximately $14 each way), and IAD (approximately $29 each way).

Continuing Education
Continuing Education contact hours will be provided by the American Association of Colleges of Nursing to all conference participants at no additional cost.  CE certificates will be provided in your conference packet.

Refund and Cancellation Policy
Registrations that are canceled up to one week before the meeting will be refunded minus a $50 administrative fee.  Cancellations received with less than one week’s notice will be refunded minus a $150 administrative fee.  There will be no refunds for no-shows.

AACN reserves the right to cancel this conference and any group activity that does not meet minimal group requirements.  Non-refundable airline tickets are the responsibility of the registrant. 

Additional Information
For more information contact AACN, One Dupont Circle, Suite 530, Washington, DC  20036; (202) 463-6930.  If you require any special access in order to take part in this meeting, please contact Erica Turner at AACN or by e-mail at eturner@aacn.nche.edu. The Fairmont Washington Hotel is in compliance with the Americans with Disabilities Act. 

Information about this and other AACN conferences is available at the AACN Web site, www.aacn.nche.edu