2014 GNAP Conference Schedule
2014 Graduate Nursing Admissions Professionals Conference
Bring Your Recruitment Strategies into Perfect Harmony
April 8-9, 2014
(Preconference Workshop & Reception April 7)
Gaylord Opryland - Nashville, TN
Monday, April 7
Optional Pre-Meeting Session
Leveraging NursingCAS for Effective Enrollment Management Workshop
(Separate registration is required)
Join your colleagues at this optional pre-conference workshop to learn more about NursingCAS, the centralized application service for nursing and WebAdMIT, the web-based admissions management software. This workshop will feature breakout sessions for prospective, novice, and veteran users. You will have the opportunity to hear how skilled NursingCAS users leverage the service for effective enrollment management as well as expand their outreach to prospective students.
Speakers: Angela Serpetti, Graduate Recruiting & Admissions Lead, University of Michigan, Ann Arbor, MI; Lisa Rosenberg, PhD, RN, Associate Dean for Admissions and Recruitment, Rush University, Chicago, IL; and Hilda Mejia Abreu, PhD, Executive Director for Program Partnerships, Liaison International, Boston, MA
(Reception generously sponsored by NursingCAS)
All GNAP conference attendees and guests are welcome
Tuesday, April 8
Conference Registration and Continental Breakfast
GNAP New Member/First-Time Attendee Networking
Join us for a fun and informative orientation for those new to the GNAP membership or are attending a GNAP conference for the first time.
Facilitators: Stephanie Boyd, Chief Enrollment Management Officer, Frontier Nursing University, Hyden, KY; and Jerryl Morris, Graduate Student Services, Kennesaw State University WellStar School of Nursing, Kennesaw, GA
Icebreaker “Let’s Get Acquainted”
(All GNAP conference attendees are welcome)
A fun, quick, networking exercise.
Facilitator: Sue Brody, RN, MSN, Associate Director Student Services, Recruitment
University of Pittsburgh School of Nursing, Pittsburgh, PA; and Jackie Min, Graduate Outreach Manager, The Ohio State University College of Nursing, Columbus, OH
Welcome and Opening Remarks
Carol Aspinwall, MS, 2014 GNAP Chair, Coordinator for Academic Student Services - PhD Program, University of Wisconsin-Madison, Madison, WI
Trends in Nursing Workforce and Opportunities in Nursing
Join a noted expert to learn more about trends in the employment and demographic characteristics of the registered nurse workforce, projections of the future supply of RNs, long-term forecasts about the supply of RNs and national studies focusing on contributions of nurse practitioners.
Speaker: Peter Buerhaus, PhD, RN, FAAN, Valerie Potter Distinguished Professor of Nursing, Director Center for Interdisciplinary Health Workforce Studies - Vanderbilt University Medical Center, Nashville, TN
11:00 a.m.-12:00 p.m.
Concurrent Sessions (select one)
- Nuts and Bolts of Recruitment
(For those with fewer than two years experience.)
Discover practical and energizing techniques for recruiting graduate students into your nursing program. Review the basics of what you need to know about admissions from seasoned professionals with over 35 years of combined experience.
Speakers: Elaine Andolina, MS, RN, Director of Admissions, Co-Director Accelerated Programs for Non-Nurses, University of Rochester School of Nursing, Rochester, NY; Jackie Min, Graduate Outreach Manager, The Ohio State University College of Nursing, Columbus, OH; and Janaki Vijayaraghavan, MA, Assistant Director, Graduate Programs, University of Cincinnati Academic Health Center, Cincinnati, OH
- Developing a Comprehensive Strategic Marketing Plan for Your Program
Come and explore strategies for optimizing campus resources, doing more with less, and incorporating graduate nursing recruitment into your organization’s strategic plan. Earn buy-in from faculty and develop a marketing plan that is integral for your institution’s vision.
Speakers: Kim Ferguson, Coordinator of Student Recruitment and Marketing, University of Mississippi Medical Center School of Nursing, Jackson, MS; and Carol Aspinwall, MS, Coordinator of Academic Student Services - PhD Program, University of Wisconsin-Madison School of Nursing, Madison, WI
Travel to Vanderbilt University and Lunch
(Lunch will be provided)
Do It Yourself: Visual Branding
Develop an identity plan for your nursing program using common, budget-friendly marketing tools. Learn best practices to gain uniformity in web and print branding. Speakers: Diana Vasquez, Web Content Coordinator; and Keith Wood, Graphic Manager, Vanderbilt University School of Nursing, Nashville, TN
Marketing and Recruitment of Men into Master’s and Doctoral Programs
Join a panel discussion, with current graduate nursing students, about demographic data and what it’s like to be a male in nursing. Discover effective marketing techniques to recruit men into your graduate programs, and the role of the American Assembly of Men in Nursing.
Speakers: Tom Christenbery, PhD, RN, CNE, Assistant Professor, Joseph Baily, RN, MSN Student, Alvin Jeffery, RN, MSN, PhD Student, and Robb Nash, RN, MSN, PhD Student, Vanderbilt University School of Nursing, Nashville, TN
Trends in the Doctorate in Nursing Practice (DNP)
DNP programs have grown significantly in the last five years. Learn about program trends, program offerings, ongoing challenges of the DNP degree, and contributions of DNP graduates to nursing practice.
Speaker: Mavis Schorn, PhD, APRN, CNM, FACNM, Senior Associate Dean for Academics, Vanderbilt University School of Nursing, Nashville, TN
Reception and Tour of Vanderbilt University School of Nursing
Depart to Hotel
(Guests are invited, sign-up sheets will be provided during the conference.)
Wednesday, April 9
GNAP Meeting: Discussion, Elections, Awards, Planning for 2015 GNAP Conference
A Look at Current Practices for Social Media in Recruitment
Social media has become ubiquitous in society and that has made it crucial to recruiting students. Understanding social media and how to best utilize the benefits within recruitment, while understanding and avoiding practices that may be detrimental to success, are important in the admissions world. This will be an examination of best, and possibly worst, practices taking place in admissions offices!
Speaker: Ernie Rushing, MBA, Recruiter, Duke University School of Nursing, Durham, NC
11:00 a.m.-12:00 p.m.
Tools for Designing an Effective Recruitment Plan
The first half of the presentation focuses on identifying some of the tools, resources, and outcomes needed to develop or fine-tune your organization’s recruitment plan. During the second half, you will work in a group to discuss various recruitment plans that have been implemented and how parts of them may align with your institution’s recruitment vision.
Speakers: Kristi Rodriguez, MEd, Assistant Dean of Admissions and Student Services, Duke University School of Nursing, Durham, NC; Angela Serpetti, Graduate Recruiting & Admissions Lead, University of Michigan School of Nursing, Ann Arbor, MI; and Kim Ferguson, Coordinator of Student Recruitment and Marketing, University of Mississippi Medical Center School of Nursing, Jackson, MS
Concurrent Sessions (select one)
- New Program Launch and Marketing Panel Discussion
Explore -advertising, recruiting, and enrolling challenges when your nursing department starts a new program track. Panel discussion includes: how to improve interdepartmental communication between nursing, marketing, admissions, and recruiting.
Speakers: Dorothy Crider, MS, RN, Graduate Nursing Admissions Counselor/Recruiter, Otterbein University, Westerville, OH; Josh Schmitz, MBA, MAED , Corporate Representative, Indiana Wesleyan University, Hilliard, Ohio; and Kristen Formaini, Assistant Director, Adult and Graduate Education Capital, Columbus, OH
- Promoting Yourself and Your Organization
In this session, the speakers will discuss personality profile assessments and emotional intelligence areas, as well as promoting your organization through developing a media relations toolkit.
Speakers: Rita Croom, MBA, Director of Business Development & Marketing Center for Excellence in Health Care Practice Union University, Jackson, TN; and Kathy Rivers, MHA, Director of Communications, Vanderbilt University, Nashville, TN
Survival Skills for Admissions Professionals
In our line of work, the only thing we can know for sure is that nursing education changes by the minute. Some of us have been in our roles for a long time; some of us are brand new. In this session, we will cover some proven survival strategies for you in your role. We also will facilitate a discussion on navigating expectations with limited resources.
Speakers: Carolyn Chow, MA, Director of Admissions and Multicultural Student Affairs, University of Washington, Seattle, WA; and Carol Ladden, MSN, RN, Director Graduate Enrollment, University of Pennsylvania School of Nursing, Philadelphia, PA
3:00 – 3:15 p.m.
GNAP Conference Closing and Group Photo