Marketing Tool Kit for UHC/AACN Nurse Residency Program™
The UHC has developed new marketing materials to assist AACN members with practice-partner discussions about the many benefits associated with the Nurse Residency Program. These discussions are very timely in light of the National Council of State Boards of Nursing’s calls to strengthen the transition to practice programs for new nurses: http://www.ncsbn.org/363.htm. AACN encourages schools to use the following materials to emphasize the outstanding outcomes related to the UHC/AACN Nurse Residency Program™.
Nurse Residency Program Brochure: Highlights the proven program results, the costs of turnover, and the University of Wisconsin’s success story.
Nurse Residency Program Benefits Sheet: Offers a brief description of the content, financial benefits, retention rates, and better patient outcomes associated with the program.
Nurse Residency Program Product Offering: Lists all the products that an organization would receive upon purchasing the program.
Return on Investment Calculation: Provides a very simple worksheet that can be used to calculate the savings that can be realized following implementation of the nurse residency program.