Nursing Advancement Professionals (NAP)
The AACN Nursing Advancement Professionals Network has developed a benchmarking survey that compares the size of alumni bases to number of employees in your development office to dollars raised annually, etc. Please encourage your school’s development department to complete the survey. In this age of accountability and metrics, having data to share regarding the performance of other schools and colleges of nursing will be very helpful. The survey is completely anonymous. Please take a few minutes to complete it so that we have results to share at the Nursing Advancement Professionals conference in Washington, DC on March 16-19. The 2016 survey is a starting point and only deals with the fundraising side of advancement. In future years we will branch out into communications and alumni relations. Please take a few minutes and complete the survey.
Headquartered in Washington DC, the Nursing Advancement Professionals (NAP) group is an American Association of Colleges of Nursing (AACN) sponsored organization designed for advancement professionals with responsibilities and interests in areas of nursing philanthropy, public relations, marketing, alumni relations and institutional advancement.
The purpose of NAP is to foster and enhance development and alumni relations activities in Colleges of Nursing by sharing fundraising, marketing, public and community relations expertise, technical skills and experiences by members of the group through an annual conference and other communication outlets.
The group was established in 1998 as an educational and information sharing organization specifically for professionals in the field of academic nursing, fundraising and philanthropy. The group gradually expanded membership to meet the needs of advancement professionals whose institutional responsibilities include marketing, community relations, and public relations functions for AACN schools and colleges of nursing. The group has hosted, in conjunction with AACN, six annual spring conferences.